According to a recent NPD Group survey, 53% of all digital camera purchases from May to July were made by women. Of Sony digital cameras, 56% were made by women.
Sony, of course, was quick to mention that "women want to know they can simply take a beautifully designed and full-featured camera out of the box and start capturing memories," said Steve Haber, senior vice president for Personal Mobile and Imaging Division at Sony Electronics. "Our Cyber-shot cameras can help make that happen."
