Pepsi to give away DXG digital cameras

The second prize in the 2005 Sierra Mist Lemon Lime Challenge is a lime green DXG-350V 3.1 megapixel digital camera. SierraMist.com has all the details, which includes a promotion like the "Pepsi Challenge" from the 1980's. The marketing push is set to begin in September.

Click on the headline to read the DXG press release.

Pepsi Chooses DXG Digital Cameras for its 2005 Sierra Mist Lemon Lime Challenge

CITY OF INDUSTRY, Calif.--(BUSINESS WIRE)--July 14, 2005--DXG USA, one of the fastest-growing digital camera manufacturers in the United States, today announced Pepsi(R) (NYSE:PEP) has chosen DXG's popular DXG-305V digital cameras as prizes for its 2005 Sierra Mist(R) Lemon Lime Challenge.

The Sierra Mist Lemon Lime Challenge, similar to the Pepsi Challenge taste test made famous in the 1980s, will occur in public venues across the country through September 11. More information about the event locations and the prizes offered is available at www.sierramist.com. The Sierra Mist Lemon Lime Challenge's grand prize is a lemon or lime colored 2005 Volkswagen Beetle. Second prize is a special lime-colored DXG-305V digital video camera.

The DXG-305V is a perfect choice for an active generation because it combines a video camcorder, MP3 player, 3.1 megapixel digital still camera and voice recorder all in one compact design the length and width of a credit card. It has been one of DXG's best-selling cameras this year with many retailers selling through their inventory in just days.

"Within 24 hours of its first appearance on television, over 25,000 of the 305V units were sold, with the green version the first to sell out," said Jeff Hansen, Director of Marketing for DXG USA. "Green is definitely one of the coolest, most refreshing colors in consumer electronics today, so I can't imagine a more appropriate camera color for the Sierra Mist Lemon Lime Challenge."

About the DXG-305V

The DXG-305V is a combination camcorder, 3.1 MP digital still camera, and MP3 player packaged into a compact design about the size of a bar of soap. The camera can also be used as a voice recorder and PC cam, providing MPEG-4 video at 30 fps for real motion video. The product comes with earphones, case, wrist strap, USB cables, video editing software and "AAA" batteries. The DXG-305V is available in four fashionable colors including iridescent blue, silver, pink and metallic green. The green units are in limited production and available only through the Sierra Mist Challenge or through DXG's online store at www.dxgusa.com/shop.