The Wall Street Journal has an article showing how Kodak is beginning to market to women, who want a simple, high-quality way to share prints with friends and family. While men don't mind dabbling in the technology to make things work, women just want to preserve memories. Lyra Research backs up their strategy, calling Kodak's approach "right on the money." The've shown Kodak to be #1 in female digital camera users. Kodak is also targeting women in their photofinishing business, with their kiosks in such places as CVS pharmacies, where 80% of the customers are women.
