The NPD Group has announced a new service that will track digital camera accessory retail sales figures. The service will release its first results at the end of this month.
"The industry has been anxious for this type of detailed, sku-level information," said Paolo Lorenzi, director of product management for The NPD Group. "This is a large category, covering camera lenses, cases, tripods, camera batteries, flashes and many other key profit makers. We expect our manufacturer clients, as well as our retailer clients, to gain tremendous insight into this growing category."
