According to Lyra Research's 2004 Digital Photography Survey, more than 20% of women surveyed use a Kodak digital camera, more than double the number of men who prefer that brand. The top brand for men was Canon, with 17% of male respondents.
"The explanation is that women in general are less comfortable with technology and therefore are more attracted to trusted brands," says Charles LeCompte, president of Lyra and director of Lyra's Digital Photography Advisory Service. "And the biggest brand in photography is, of course, Kodak."
Click on the chart on the right to see how the genders broke out among the top brands.
