If you'll be watching the Tournament of Roses Parade on TV (or in person) this year, watch for Kodak's 40th annual flat entry, named "Memory Lane." The 35-foot tall float will portray images as the float takes viewers down "Memory Lane." Butterflies weave through a garden, carrying family images on their wings and showing glimpses of floralgraphs. Two float riders will represent loved ones who have donated organs to save the lives of others, while other riders will represent various cultural backgrounds and social diversity.
"With more than 65 million film and digital snapshots expected to be taken along the parade route, the Tournament of Roses Parade is considered the world's single largest picture-taking event," said Bud Denker, Director & Vice President, Brand and Market Development, Eastman Kodak Company. "Kodak will sell thousands of one-time-use cameras and film to the more than one million people in attendance. In addition, our EasyShare cameras and printer docks will be available for use and demonstration at various Rose Parade activities, including the post-parade event and the Queen's Lunch."
Kodak serves as the official Tournament of Roses photographic imaging company providing film, one-time-use cameras and digital imaging products for the parade and associated activities. Kodak also sponsors the post-parade viewing area, enabling visitors to see and photograph the floats.
"Over the years, Kodak has contributed some of the most popular floats in the parade. The company has won 31 major awards in the 40 years it has participated," Denker said.
